Wednesday, 2 April 2008

Jimmy Johnson

One of the television adverts here is brilliant and has been going since I came here and perhaps even before that. One thing about New Zealand adverts is that they can have incredibly long runs. Bad ones can make you cringe for ever. Good ones are so welcome. How effective this one is I'm not sure because I can't remember what it is that is being advertised.

A chap picks up his young son from school. (I'm telling it as a joke and jokes always sound better in the active simple present tense).

The son asks where he came from.

Dad responds with a story about the birds and the bees (hidden by appropriate music, of course).

His son's response is a classic: "That's so cool Dad. Jimmy Johnson just came from Scotland.".

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